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Employee Based Brand Equity: A Third Perspective
Consumer Behavior Memory Application of Consumer Memory to Brand Knowledge, Brand Equity and Brand Extension. - ppt download
Information | Free Full-Text | The Impact of Social Media Activities on Brand Equity
Symmetry | Free Full-Text | What Drives Sustainable Brand Awareness: Exploring the Cognitive Symmetry between Brand Strategy and Consumer Brand Knowledge
Frontiers | Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity
Dimensions of Brand Knowledge 4 | Download Scientific Diagram
Determinants of Brand Equity from the Consumer's Perspective: A Literature Review | Semantic Scholar