CHAPTER: 7 LEVERAGING SECONDARY BRAND ASSOCIATIONS TO BUILD BRAND EQUITY
Full article: Leveraging secondary associations to build brand equity: theoretical perspectives and practical applications
10 Leveraging Secondary Brand Knowledge To Build Brand Equity | PDF | Brand | Retail
CHAPTER: 7 LEVERAGING SECONDARY BRAND ASSOCIATIONS TO BUILD BRAND EQUITY
Mention and explain, with examples, any 6 secondary sources of brand knowledge. Make sure to give as much information as possible. | Homework.Study.com
CHAPTER 7: LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY - ppt video online download
Primary Data vs. Secondary Data: Market Research Methods